In 2003, a globally leading manufacturer of image formation and editing equipment in the province of Alto Adige, Northern Italy, invited architects to participate in a competition for a House of Photography. The project was to include technical demonstration rooms, exhibition rooms to document the history of photography, and a future laboratory for imagery research. It was to be situated on one of those sites in the valley where the large lines of supra-regional infrastructure - motorway, railway and federal road - are pushed to the edge of the valley, cutting into the foot of the rising slopes.
The format developed, a zone of approximately 25m by 25m by 25m, is constructed as a sort of associative conglomerate of the supra-regional elements that pass by the site more or less incidentally: tunnel, federal road, railway lines, long ridges, guide rails. It is a construct which, similar to photography, operates on the basis of constructed memories.